Rachel Strauss is the Founder and CEO of PBM Princess, LLC, a healthcare consulting firm dedicated to improving access, education, and advocacy in the most overlooked corners of care—especially those impacting women. With over two decades of experience in the health insurance and pharmacy benefit space, Rachel has helped employers, startups, and patient-centered innovators bring their solutions to market and drive change across the healthcare ecosystem.

Rachel began her career as employee #11 at a regional PBM, eventually helping it scale into a national powerhouse. Along the way, she became a nationally awarded sales executive and later pivoted to executive leadership, overseeing strategic development and partnerships. Today, through PBM Princess, she works with companies on go-to-market strategy, cost-containment solutions, and benefit plan redesign—bringing clarity to complex systems and ensuring patients aren't left behind.

Her clients include third-party administrators, digital health platforms, and mission-driven PBMs, but her advocacy runs deeper than business. As a woman navigating perimenopause herself, Rachel is passionate about shifting the cultural narrative around midlife health. She believes menopause should be met with support, not stigma—and she’s committed to helping employers, healthcare leaders, and communities respond with care that actually meets women’s needs.

Learn More at www.rachelmstrauss.com